BLOOMFIELD HILLS, Mich. – September 6, 2011 – Richard Beckman, Chief Executive Officer of Great Expressions Dental Centers (GEDC), announced today that GEDC is participating with Alternative Revenue Development in the Michigan UNITE program to provide additional revenue streams to school districts through a local sponsorship. The program is designed to help maintain a quality education for students by offering school districts supplemental revenue in response to state funding cuts. GEDC is partnering with the Plymouth-Canton Community Schools, Dearborn Heights School District #7 and Wayne-Westland Community School District this fall. In addition, GEDC is awarding one student or family in these districts ‘free braces’ to defer the expense of orthodontic care for the winner and to start the districts’ “Orthodontics Awareness” promotion.
The campaign kicks-off with the start of the 2011-2012 school year. Beckman stated, “We’ve been a fixture in the community for over 35 years, caring for the dental needs of neighbors, friends and family. We started with one dental office in Dearborn back in 1975. Now our locally owned, neighborhood orthodontic offices have a chance to help the local schools in their communities too. Partnering with UNITE allows us to directly support the schools where many of our orthodontic patients are educated each day. Not only are we enhancing their smiles with orthodontic treatment, but we’re able to help put smiles on their faces by making their day at school a little better by supporting programs that might otherwise be lost.”
Michael Galperin, Vice President of Marketing for GEDC, added, “With the current school funding situation and families having to pay out of pocket for activities, we saw this as a great opportunity to help students throughout the district and one family in particular that will win free orthodontic treatment from Great Expressions. This partnership enables us to better connect with local families through their school website and a presence in the school building.”
About Great Expressions
Great Expressions Dental Centers is one of the leading, privately-owned dental practice management companies in the United States with 181 affiliated dental practices in seven states. GEDC professionals have been exceeding patients’ expectations for over 35 years and provide a full range of dental services including specialty dental care. For more information on Great Expressions Dental Centers call (888) SMILE-80 or visit online at www.greatexpressions.com.