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GEDC’s Dana Snider Named One of Michigan’s Most Valuable Millenials

April 28, 2016

DETROIT – April 28, 2016 – Dana Snider, Marketing Manager at Great Expressions Dental Centers, was named one of Michigan’s Most Valuable Millennials at the Corp! Magazine®Michigan’s Most Valuable Professionals and Millennials® awards celebration on April 27, 2016 at the VisTaTech Center in Livonia.

“Dana Snider is an invaluable young leader at Great Expressions Dental Centers, and has helped make our brand increasingly accessible and well-known in the minds of patients and employees,” said Richard Beckman, Chief Executive Officer of Great Expressions Dental Centers. “We are delighted to see Dana recognized for her efforts.”

The awards recognized professionals who are making business happen in Michigan, serving their community, demonstrating strong leadership skills in growing and managing a successful business, becoming industry experts, and delivering lucrative business results.

Managing a small staff of her own, Snider oversees many of GEDC’s marketing efforts. One of Snider’s first orders of business was executing a new brand launch, ensuring all offices establish brand image consistency and better the patient experience. The organization, which has grown to more than 250 offices across 10 states, often affiliates with smaller practices. As such, consistency of look and feel is critical to a consistent patient experience.

Snider has also expanded GEDC’s online presence through paid search and display campaigns, and reinvented the company’s internal newsletter. Snider re-engaged GEDC in community awareness efforts with the launch of the company’s event-marketing campaign and put a system in place to track ROI. Her results-driven approach ensures that GEDC’s marketing initiatives generate results while maximizing the budget, driving ROI across the company’s footprint.

To schedule an appointment, call 888-764-5380 or visit

About Great Expressions

For nearly 40 years, Great Expressions Dental Centers (GEDC) has been a leader in preventative dental care, orthodontics and specialty care with local offices in Connecticut, Florida, Georgia, Massachusetts, Michigan, New Jersey, New York, Ohio, Texas and Virginia. One of the largest privately owned dental service organizations in the United States, GEDC is consistently recognized for contributions to improving oral health through quality and safety initiatives, affordable dental care services, patient convenience, research and more. For more information, go to

Great Expressions Dental Centers® branded practices are independently owned and operated in specific states by licensed dentists and their professional entities who employ the licensed professionals providing dental treatment and services. Office practices may vary and patients should contact the dental office for treatment and service issues.

ADG, LLC, provides administrative and business support services and licenses the Great Expressions Dental Centers® brand name to independently-owned and operated dental practices. ADG does not own or operate dental practices, or employ the licensed professionals providing dental treatment and services.


Megan McCarl
Lambert, Edwards & Associates

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