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Great Expressions Acquires Goodman Orthodontics in Novi, MI.

August 8, 2011

BLOOMFIELD HILLS, Mich. – August 8, 2011 – Great Expressions Dental Centers (GEDC) announced it has acquired the Goodman Orthodontics practice of Dr. Sindy Goodman DDS, MS and Dr. Robert Goodman DDS, MS located in Novi, Michigan.

Drs. Robert and Sindy Goodman became two of the 27% of all Orthodontists to earn the distinguished status of Diplomates of the American Board of Orthodontics and have been practicing for the past 12 years. They established Goodman Orthodontics in 2001 to provide complete orthodontic care to children, adolescents, and adults.

The addition of the Goodmans’ practice to the Great Expressions’ Michigan and Ohio orthodontic network, currently with 13 orthodontic centers, provides patients more convenient office choices in the Northwest suburbs of metro Detroit (located on Twelve Mile Road near Twelve Oaks Mall) and the most advanced techniques available. Dr. Sindy Goodman continues an active leadership role in GEDC serving as Regional Director of Orthodontics for Michigan and Ohio, overseeing the operations and systems of 13 orthodontic practices. She is also a member of the GEDC National Doctor Panel which guides over 300 doctors to the clinical excellence required for all Great Expressions Dental Centers.

Dr. Goodman stated: “We have been involved with Great Expressions since 2001 and seen the company grow as its orthodontics practice flourished. We want to play a more active role in that growth going forward without having to worry about running our own practice’s back-office. We are both very excited about working full-time with the GEDC team to extend clinical and business best practices and still having the ability to care for patients chair-side.”

Richard E. Beckman, Chief Executive Officer of Great Expressions, said, “Our affiliation with Goodman Orthodontics was a strategic fit here in our Michigan/Ohio market. They are exceptional Orthodontists who built a very successful practice. They have both been twice named ‘Top Orthodontists’ by their peers as well as being the only orthodontists named as ‘Metro Parent Mom-Approved Docs’ by the public. Affiliating with the Goodmans fills a geographic need for GEDC patients looking for local orthodontic care and cements our regional leadership in one of our key orthodontic markets. We’ll continue to pursue strategic additions throughout Michigan to expand our presence and services to the population in our home state.”

In recent years Great Expressions has expanded aggressively through acquisition. Last year, Great Expressions acquired 39 dental practices. Since its acquisition by Audax Group in May 2008, Great Expressions has acquired 97 practices through nine separate transactions. GEDC operates 151 locations with 33 orthodontic centers in Florida, Georgia, Michigan and Ohio. Inc. Magazine has named Great Expressions to its list of the 5,000 fastest growing companies in America each of the last two years.

About Great Expressions

Great Expressions Dental Centers is one of the leading, privately-owned dental practice management companies in the United States with 181 affiliated dental practices in seven states. GEDC professionals have been exceeding patients’ expectations for over 35 years and provide a full range of dental services including specialty dental care. For more information on Great Expressions Dental Centers call (888) SMILE-80 or visit online at

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